Business & Marketing

Your Next Employees Are Your New Marketing Audience

Recruiting: It’s the new marketing. French writer Jean-Baptiste Alphonse Karr wrote, “plus ça change, plus c’est la même chose.” The more things change, the more things stay the same. That concept can be applied to business too. Since the dawn of time, business has been based on making money by… Continue reading »

The Unsung Hero: Your Chief Operating Officer

Our business and popular culture celebrates entrepreneurs who launch new businesses for their vision and daring – and rightly so. Innovation has been a cornerstone of this country since its founding. However, as someone who partners with CEOs of middle market and emerging growth companies to recruit top talent to… Continue reading »

Preparation = Prosperity

Adam Kaplan '95

Two sales executive candidates walked into an interview with the CEO at one of my client companies. The first candidate was in the prime of her career, boasted strong credentials and had a dynamic presence. The second was in the latter stage of his career, had lesser accomplishments (proportionally to his… Continue reading »